Insightful Consulting

Dave Pullar

Retail and CPG Expert

About Me

I have extensive experience with Category Management, Retail Merchandising, Procurement, Brand Building, New Venture Development, and leading strong cross-functional teams to success.

Prior to leading high-growth snack food companies as CEO, I worked for Sobeys and Safeway in Canada and in the USA across a range of retail roles that included category management, private label, procurement, retail merchandising, brand development, operations management, and team leadership.

One of my more recent successes was working with a talented team, in a venture capital backed venture, to create and launch Spokes. The Spokes brand of puffed potato snacks went on to win the Retail Council of Canada’s Grand Prix New Item Award as the best new product in Canada in the snack category, and then we built out distribution across over 8,000 quality locations in Canada and the USA.

My unique experience base in Retail AND Consumer Packaged Goods provides a powerful and different perspective for Consumer Packaged Goods companies to wanting to win at retail AND with their consumer. My diverse and deep retail experience is helpful for retailers looking to grow and transform their business.

CPG Advisory Service

CPG clients will appreciate our unique perspective as former grocery retail executives.

We are keen to share our unique insights on Category Management, Merchandising, Shelf Placement, and Distribution.

We can help navigate trade partners and service providers.

We have scaled new ventures in natural foods and have a rich understanding of high-growth CPG businesses.

We have an “insiders” retail perspective on:

  • Category Management
  • New Product Listing Decisions
  • Merchandising
  • Promotion
  • Pricing
  • New Product Distribution
  • Continued Success – Post Listing

Clients will benefit from our experience including:

  • Building Award-Winning Brands
  • Growing Distribution (multiple channels)
  • Operations Management
  • Product Development
  • Consumer Insights and Syndicated Data
  • Manufacturing and Co-packer
  • Trading Partners (Brokers and Distributors)
  • Investor Relations
  • Governance and Administration
Retailer Advisory Service

Retail clients will appreciate the deep and broad experience that we have with Leading Grocery Retailers in the USA and Canada

Our experience with high-growth natural foods and private label provides a unique perspective on innovation and category growth and profit drivers.

We have expert retail knowledge and skills with:

  • Category Management
  • Merchandising
  • Procurement
  • Private Label
  • Change Management
  • High Performance Teams
  • Organization Design
Investor Advisory Service

Private Equity investors will find our broad experience base in high-growth natural food and beverage beneficial.

As former executives of Venture Capital backed high-growth natural food companies, we have direct experience and can assist with a unique due diligence perspective.

Our unique experience and skills in both retail and consumer packaged goods ventures will help your portfolio companies as they navigate high-growth execution externally with retailers and internally.

We have inside retailer knowledge and can help companies when working with key retailers for distribution growth and sales success.